The dominance of long- wearing liquid matte formulas with the power of social media. The 2016 lipstick revolution was like a splash of bold color in a sea of similarity. Suddenly, everyone was daring to go beyond the usual nudes and pinks. Think fiery reds, vibrant oranges, deep blues, anything that screamed, Here I am, take notice. It was a movement.
Brands like ColourPop came out with high quailty liquid lipsticks at incredibly affordable price points. This alongside the power of influencer- driven beauty brands and the direct- to consumer model.
It was a time to break the rules and stand out and let’s not forget the cultural shift.
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